CAITLINMARINO

Marketing Strategist +

Digital Marketing Manager

As a versatile marketing professional, I am confident in my ability to positively impact any marketing environment I am in. With experience in both corporate and independent settings, I possess exceptional organizational skills and proficiency in leveraging current/learning new technology. Additionally, as a Certified Yoga Teacher (CYT 200hr) with over a decade of practice, I bring outstanding interpersonal skills and effective communication abilities to any team. I am passionate about creating and executing marketing strategies that drive business growth and increase brand awareness. With a keen eye for detail, I can manage projects from conception to completion, ensuring the highest quality and success.

Work Experience

Creative Director

Christopher's Kitchen

May 2024 - Nov 2024

Lead creative projects from concept to completion, ensuring high-quality outcomes.
Develop and implement innovative, creative campaigns that align with brand objectives.
Collaborate with cross-functional teams to integrate creative strategies seamlessly.
Oversee creative teams, fostering a collaborative and productive work environment.
Manage project budgets and timelines, ensuring efficient use of resources.
Serve as a client liaison, delivering presentations and maintaining strong client relationships.
Conduct creative briefings and brainstorming sessions to generate and refine ideas.
Perform market and audience research to inform and enhance creative strategies.
Ensure quality assurance and maintain brand consistency across all creative outputs.

Marketing Strategist + Digital Marketing Manager

Freelance

2016 - current

Implement diverse digital marketing tactics, leveraging social media platforms, newsletters, and other organically-grown marketing channels for effective promotion.
Analyze current and past marketing trends to provide insightful recommendations for future strategies.
Measure the effectiveness of marketing programs and adjust approaches as necessary to meet objectives.
Develop strategic partnerships in targeted markets to advance marketing goals.
Successfully secure deals and contracts by contacting potential clients and providing demos and proofs-of-concept.

Marketing Associate

Victorian Finance

Aug 2022 - Oct 2023

Improved brand image by strategically planning and executing targeted digital and print campaigns within budget constraints.
Developed engaging and compelling copy for various marketing channels while maintaining brand tone and voice.
Conducted thorough market research and competitor analysis to identify solutions aligned with business goals.
Collaborated with internal teams to develop and implement multi-channel marketing strategies.
Monitored project progress and optimized campaigns for maximum ROI using project management tools and data analysis

Marketing Assistant

Victorian Finance

Dec 2019 - Aug 2022

Generated engaging social media content aligned with marketing strategy and interacted with followers.
Coordinated and tracked digital marketing campaigns across multiple platforms using various tools.
Produced compelling audio and video content to captivate users on digital platforms.
Cultivated relationships with potential customers and industry partners to drive business growth.
Managed lead data by entering and organizing information in marketing database systems.

Skills

Digital Marketing and Management

Digital Marketing Expertise (B2B and B2C)
Social Media Management
Email Marketing (including MailChimp)
Website Development/Management
Branding and Identity Development
CRM Expertise
Market Research
Vendor Management
Relationship Building/Networking

Creative and Technical Skills

Copywriting
Technical Writing
Creative Problem Solving
Strong Analytical Skills
Art Director
Visual Storytelling
Video/audio
Exceptional ability to explain complex creative and technical concepts to non-experts

Project and Team Management

Project Management
Team Management
Training and Platform Management
Exceptional Collaboration and Communication Skills
Event Planning and Execution
Sales Experience
Adaptability

Tools and Platforms

Google Suite
Canva
WordPress/Squarespace/Wix
Handbid
Grammarly
Asana/Monday/etc.
Eventbrite
Microsoft Office Suite
Hootsuite/HeyOrca/etc.

Bonus Skill

I am a Certified Yoga Teacher (CYT 200 HR) with more than a decade of experience in my practice of yoga. Through my yoga journey, I have honed exceptional interpersonal skills, allowing me to communicate effectively with diverse groups of individuals. I am a valuable team player and excel in collaborating with clients and coworkers alike.

Contact Me

Thank you for your interest in my work! Please feel free to contact me with any questions or opportunities.